<< Sarah Winward - Honey of a Thousand Flowers >>
With this upcoming event install for the Silicon Valley Wine Auction in Woodside, CA, I have been looking for sources of inspiration. I already have my plans and my designs are in motion, but there is something about looking at completed installs that helps to drive and inspire me. I think instead of competition I look to others that are in my field and their work to help elevate me, to push me on; people who I respect to give me the confidence that I am in fact following the right path, that it will work out, and there is big magic to make. Especially for event/commercial or home installations- I know from my own experience (which I am still in the beginning phases!!) it is hard work, with endless self promotion and internalized pep talks while trying to remain an inspired and creative force. WHEW! It can be real daunting, but I get by with a little help from my friends :)
One of my all time favorite women to be continually inspired and awed by is Sarah Winward, designer of Honey of a Thousand Flowers. She specifically focuses on using flora for her installations and frequently does weddings and large events, and often gives workshops. If you want to drool over flower arrangements and destination photos head over to her instagram pronto! I really love that Sarah is involved in so many workshops that take her all over the world- further showing how amazing it is to elevate yourself and your peers instead of competing. Here are a few of my favorite photos of her work:
An excerpt from her bio:
[Sarah's] flowers evoke the feeling of freshly gathered garden flowers, with all their natural variations and inconsistencies. She has traveled all over the world creating flowers for couples in many different environments. Her philosophy is that flowers should feel natural in the environment that they are going to be viewed in. She goes to great lengths to source the perfect flowers to complete a desired look, but also finds many of her materials in the immediate area that the event will be held. The final product truly is an extension of it’s surroundings, her interpretation of nature. She finds joy in collaborating with a couple to create flowers unique for their event; taking inspiration from them, the season, and the surroundings. Each arrangement is more than just a centerpiece or a bouquet, it has layers of beauty that are meant to be experienced, not just seen.
I LOVE that this artist lets the material do the speaking. She is unafraid to chose one flower or one type of greenery and just go for it. She lets her installations have room to breath in the beautiful spaces she find herself in, instead of filling it all up (the more is less approach). UGH SO GOOD! Anyways... What I am really here to show y'all was my main point of inspiration for my upcoming install; an installation piece Sarah created for a client's home.
This installation was for a client who's only guidance was something "magical". I design most of my installations by first imagining myself in the space with the finished piece, and envisioning what it would be like to experience it. Planning for most of my installation ideas begin in a very practical way: by imagining the role they are meant to play. I like to let the existing space be the guideline for how I design what goes into it. I ask myself: What does the space need? How could it be enhanced? Where are the unique opportunities? Every installation I create is designed specifically for the space it inhabits, just like this piece that floats above the daybed. -Sarah Winward
I MEAN COME ON NOW!! Incredible! Who else wants to set up shop and live on that day bed besides me??! Check out her little video of the lunaria moving (aka money tree seed pods) <<HERE>>. I am keeping her words of wisdom close in my heart as I plan and prep for my install (see my instagram for updates!). Thank you Sarah for all the inspiration, all the beauty, and all community you create!
Much Love -XO-